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Expense Budget

A great number of marketing programs fail because
the person in charge doesn't have an expense budget
to work within. When sending out a press release,
newsletter, etc. the marketing person needs to know
how much he can spend, and then have the authority
(and funds) to do just that.


For example, the total costs associated with the
first class mailing of 5000 four-color, 6 page
newsletters followed-up with a telephone call are
large. Compare that to the simple bulk mailing of a
two page, photocopied newsletter.


Want more? Should press releases go on special 2
color letterhead, or will plain paper do? Decisions
regarding quality and quantity must be made. What's
the monthly expense budget for stamps, copies,
printing, etc.? Will it be $300 or $3000?


Excluding things like salaries, trade show expenses,
travel, etc., what amount of money are you willing to
use for marketing production and distribution each
month?


Enter your figure here _____________


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